Travis Mathew: Shopify Plus Storefront

Shopify Plus storefront engineering for Travis Mathew, premium sportswear UX, complex product presentation and agency-led Plus delivery.

Ship a premium DTC experience on Shopify Plus with complex merchandising, performance expectations and integrated content systems.

• Led storefront implementation for product, collection and merchandising flows
• Built maintainable section architecture for frequent merchandising updates
• Integrated third-party systems into theme and extension surfaces
• Client demos and technical communication with brand stakeholders

• Production Shopify Plus theme templates and component library
• Merchandising-focused collection and product experiences
• Integration hooks for PIM/DAM and marketing tooling
• Documented development workflow for the delivery team

Performance-first Liquid and JavaScript, structured metafield-driven templates, markets-ready localization patterns and automated theme deployment.

• Enterprise Shopify Plus implementation with 90+ Lighthouse scores on performance-optimized themes
• Multi-market storefront configuration with Shopify Markets
• Reusable patterns adopted across subsequent brand deliveries