Store Optimizationcompletedlimited
Gya Labs: Shopify Plus Optimization
High-traffic Shopify Plus wellness store: metafield-driven PDP and collection revamp, mobile UX improvements and third-party integrations.
- Role
- Senior Shopify Developer
- Client
- Gya Labs
- Timeline
- Jan 2021 to May 2022
- Type
- Store Optimization
Project visual, screenshots to be added
Gya Labs: Shopify Plus Optimization
01
Overview
High-traffic Shopify Plus wellness store: metafield-driven PDP and collection revamp, mobile UX improvements and third-party integrations.
02
The challenge
Improve catalog flexibility and conversion on a high-traffic Plus store without sacrificing maintainability or integration reliability.
03
My role
- Rebuilt product and collection pages using metafields instead of hard-coded content
- Integrated reviews, subscriptions and email tools via custom apps and APIs
- Collaborated on mobile UX and checkout conversion improvements
- Maintained and optimized a high-traffic Plus storefront
04
What I built
- Metafield-driven product and collection templates
- Custom app and API integration layer
- Blog and landing page templates aligned with SEO goals
- Operational documentation for integrations
Metafield-driven templates, GraphQL Admin API usage in custom apps, structured content models and performance-conscious frontend changes.
05
Technology
Shopify PlusLiquidGraphQLMetafieldsNode.jsJavaScript
06
Outcome
- 15% improvement in add-to-cart CTR after metafield-driven page revamp
- Improved mobile UX and checkout conversion rates